Conversion Marketing: Convert Website Visitors to Buyers
by Bryan Heathman
Optimizing websites for conversion is part art and part science. Conversion Marketing was written based on hundreds of case studies of past marketing campaigns, with practical resources to determine which promotional campaigns are correct for various types of businesses. Harness the income potential of your business with trade secrets from an advertising industry insider, veteran of more than 150 online marketing campaigns in the corporate Big Leagues (Nissan Motors, Proctor & Gamble, Travelocity). Learn psychological triggers to increase online conversion rates using an array of promotional tools. From building email lists to launching powerful viral marketing campaigns, you'll learn the tools used by online advertising pros that can be applied to ad buying, list rental and social media campaigns. Designed as a desktop resource, this book contains charts, tables and graphs with historical data and resources designed to help identify the perfect promotional tools to use for your campaigns. Online marketers worldwide have identified strategies from the case studies in this book to optimize websites for higher conversion rates.