80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
by Perry Marshall,Richard Koch
ASIN: B00CGNRVHE
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When you know how to walk into any situation and see the 80/20's, the 80/20 Principle can solve almost ANY conversion problem.
Any traffic problem.
Any money problem.
"Perry Marshall has something original and extremely useful to say,because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life."
- Richard Koch, fractional billionaire and author of The 80/20 Principle
"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain coveted positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
Easy Read
"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Built for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature The 80/20 Rule is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Rule in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
Includes Powerful Online Marketing Tools Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers
and sellers.