Put Fans in Stands: 10 Essential Marketing Tactics to Increase Attendance and Revenues
by Margy Lang
When did it become so hard to attract fans to a sports event? Or registrants to a conference? Or members and guests to a professional organization? Unlock the power of a systematic approach to marketing planning and strategy. Discover tools used by event organizers, managers, owners, and fundraisers, to build attendance and to raise revenues. Get insights from some of the brightest and best sports teams filling stadiums and arenas despite downturns in the economy. And gain insights about the insatiable appetite of fans who consume more sports on their devices than attend live events. The ten essential marketing tactics are starting points for the re-launch and re-visioning of your sports program, association, league or property. Includes resources such as case studies, insights, checklists, tips, and bonus tools. Stop struggling with attendance and revenue growth. Write and implement a marketing plan and strategy to produce measurable results, build fans, and drive revenues.... A marketing trifecta!