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Brand Dominance: How to Create a Disruptive Social Brand

by Aaron Pierson

ASIN: B01D8YUVT4

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Remember the company that branded themselves medium-ly? Of course you donâ€™t. You remember brands you love, and brands you hate. And thatâ€™s it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement.

True, digital brand strategy begins and ends with an emotional connection.

DEFINITION
â€œBrand Dominanceâ€� (n.)
When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brandâ€™s own growth.

This book was born from a decade of the authorâ€™s experience running ad agencies, executing revolutionary identity designs for 100â€™s of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience.

There were plenty of ups and even more downs...but always a lesson.

Those lessons are shared in this book and woven to create a comprehensive guide on the doâ€™s and donâ€™ts growing a digital audience and creating a â€œDisruptive Social Brandâ€�.