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Who's Running Your Farm Next?: 5 Steps to Develop and Coach Your Next Generation

by Sarah Beth Aubrey


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In less than five years, your business will be very different than it is today. You probably won’t be the one in charge…Leadership in agriculture is undergoing a tremendous transition; during the next handful of years, the industry will experience a mass exodus of key players from farming and agribusiness – some operations will successfully transition to new leaders, and others will fold. So what is it that ensures a farm’s sustainability? Certified Executive Coach, Sarah Beth Aubrey, believes people are the answer. Knowing that most operations are already working with an attorney and accountant to create a succession plan, Aubrey believes the third piece- developing and coaching the people – is the difference between those that sustain for another generation and those that don’t. In 'Who’s Running Your Farm Next?', the veteran industry consultant lays the groundwork of the six fundamental shifts facing the industry now and then brings a solution with her five steps to develop and coach young leaders. In her direct yet conversational style, 20-year agriculture industry veteran, Aubrey, provides both inspiration and example through the stories of other farming operations and agribusinesses that have worked through the sticky people, family, and transition issues and made the changes that ensure their success. An important and much needed book, 'Who’s Running Your Farm Next?' isn’t a wake up a call, it's a call to action. Aubrey’s mission is to enhance success and profitability in agriculture by building capacity in its people. She is a peer group facilitator, keynote speaker and sought by clients to lead boards through change-based planning initiatives including qualitative market research programs that support better understanding of customer or member needs and decision making. You can reach her via her website:

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