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Welcome, Evolvepreneurs!  Our special expert guest today is Lauren Kress. Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world. We talk about "What's the 3 steps you must take to become a market leader?" but also a bunch of other interesting subjects and had a lot of fun!

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What is your primary mission? Your “primary mission” is not about your business, it’s about you. A short statement of whatever makes you get out of bed in the morning. It’s not about material assets; it’s your essence of your purpose.

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One of the greatest benefits of turning an ordinary business into an extraordinary profit-making machine and owning or controlling the products is the ability to get rich through duplication and multiplication. Once there was one McDonald's, one subway shop, one of everything. Even the simplest of ideas for your products and services, properly-packaged, can make you wealthy through duplication and multiplication.

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Ron is an expert on a number of topics, including the journey from startup to scale up of a young business, leading massive transformation in more mature organizations, advice on rising through an organization from middle management to executive leadership, and more. Ron led a ten year longitudinal study on executive transition to find out why more than 50% of leaders fail within their first 18 months of appointment, and uncovering the four differentiating capabilities that set successful leaders apart. Those findings are highlighted in his groundbreaking Amazon #1 book Rising To Power, co-authored with Eric Hansen. These findings are also summarized by Ron in the popular HBR article. HBR selected that research as one of 2016’s “Ideas that mattered most", and he recently presented it on their Live series.

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One of the insider secrets to making millions is doing everything possible to minimise circumstances beyond your control. Ordinary businesses can surprise you.

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It's my belief that success isn't just about making money. Most people start a business for the freedom they expect it to give to them. The cold hard reality is that most entrepreneurs end up working longer hours and for a lot less than a typical wage.

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Every day you come across challenges and problems in your life. The question is, how do you respond?

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